It’s for celebration
It’s for sharing
and it’s for empowerment
It’s a small cake
but it’s an integral part of our corporate culture
Since entering the Saudi market in 2005
we have been celebrating our journey by eating cakes.
It’s synonymous with celebration, sharing, and empowerment
To mark local holidays such as
Saudi National Day, Eid al-Fitr, Eid al-Adha
we share cakes with our local employees
and celebrate the festivity like a family
When our local employees have blissful events in the family
we eat a cake together to share the joyfulness
Whenever a contract is signed
we share the cake with our partners
and wish us success in the future
Whenever the safe manhour target is achieved
we share the cake with all employees
for their good health and safety
Whenever outstanding employees are selected
We cut the cake with the employee representatives
to empower them to grow together with the company
Whenever the project is handed over
we eat a cake, say goodbye to our partners
and look forward to getting reunited in the next cooperation
It is often said that
closer bond between the people is the key to enhancing state-to-state relations.
l would say, to bond with people is to eat cakes
Here in the Kingdom
we work side by side with our stakeholders from different countries
Every time we share a cake
it’s a bonding experience
We are celebrating values we delivered as a team
We are sharing the Belt and Road Initiative as a family
We’re creating a history for all
It’s a cake that brings us all together
It’s a cake that is part of our fond memories
It’s a cake that creates a better future